How Social Value Has Become Business Value. | the m/ Age Millennials. Making. Media | Eve Turow


Brands want to know what makes Millennials tick. As the twenty-something population surpasses the Boomers in size, the national economy will be ever more defined by Millennial tastes and purchasing habits. Marketers, businesses and brands are trying to get a hold of this growing population to see where Millennials will take the future economy. Several recent studies have looked into this anomalous cohort to better understand their goals and desires as working (and spending) adults—after all, the estimated purchasing power of millennials is$170 billion per year—and many of the results may surprise you.