MediaPost Publications Tech Savvy Millennials Take Over Spending From Boomers 04/22/2014

For marketers, Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. This group of young adults is the largest generation by number in US history. Millennials number more than 80 million, a population larger than the Baby Boomers, and it outnumbers Gen X almost 3:1

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