Making Agriculture “Cool” for Youth | Food Tank

Agriculture has an image problem. Simply put, for the majority of the world’s youth, agriculture simply isn’t seen as being “cool” or attractive. Most think of it only as back-breaking labor, without an economic pay-off—and little room for career advancement.

With an ageing population of farmers, it’s clear that agriculture needs to attract more young people. This is a global challenge: half the farmers in the United States are 55 years or older, while in sub-Saharan Africa, the average age of farmers is around 60 years old.

“The exodus of rural youth means fewer small-scale farmers tomorrow, potentially drastically changing the profile of farming,” according to a recent report by the International Institute for Environment and Development (IIED).

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