Agriculture has an image problem. Simply put, for the majority of the world’s youth, agriculture simply isn’t seen as being “cool” or attractive. Most think of it only as back-breaking labor, without an economic pay-off—and little room for career advancement.
With an ageing population of farmers, it’s clear that agriculture needs to attract more young people. This is a global challenge: half the farmers in the United States are 55 years or older, while in sub-Saharan Africa, the average age of farmers is around 60 years old.
“The exodus of rural youth means fewer small-scale farmers tomorrow, potentially drastically changing the profile of farming,” according to a recent report by the International Institute for Environment and Development (IIED).
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