"Spurred on by cooking shows and blogs, kosher-food sellers are offering a wider range of flavors — as well as the organic and gluten-free options preferred by millennial shoppers. Matzo crackers now come in such varieties as “Mediterranean,” with extra virgin olive oil, onion, garlic and herbs. In Israel, Ben & Jerry’s has introduced an ice cream flavored likecharoset, the apple-nut-wine mixture that’s part of the seder plate.
Even the humble macaroon — that shredded-coconut mainstay of the holiday — has been reimagined in flavors such as red velvet and carrot cake. Can Sriracha matzo be far behind?"