I push people to view their target consumer through a new lens of empathy and emotional, sociological sophistication.
Technology has changed the human experience, and thus, our wants and needs. These changes are most evident within the Millennial Generation (1980-1996) and Generation Z (1996-2010).
I've identified four key pillars that represent new and influential modern day needs. I closely analyze these themes in food culture, yet also see it reflected in fashion, auto, housing and more.