Philosophy

I'm not here to tell you what the trends are; I'll tell you why the trend exists.

 

I push people to view their target consumer through a new lens of empathy and emotional, sociological sophistication.

Technology has changed the human experience, and thus, our wants and needs. These changes are most evident within the Millennial Generation (1980-1996) and Generation Z (1996-2010). 

I've identified four key pillars that represent new and influential modern day needs. I closely analyze these themes in food culture, yet also see it reflected in fashion, auto, housing and more.

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