What Does Eve Do?

Deepen brand understandings of Millennial and Gen Z wants and needs to generate human-centered solutions and strategic innovations.

Investigate the Millennial Generation and Generation Z through the lens of food culture.

Eve Turow Paul uses her many years of empirical research on Millennials' behaviors to advise Fortune 500 companies, start-ups and independent entrepreneurs on how to connect with Millennials and how to re-think product offerings to better meet the needs of this increasingly powerful consumer segment. 

Eve researches the wants and needs of young people around the world.  She investigates the latest research in psychology, sociology, and anthropology, speaks to thought-leaders and interviews the people of the Millennial and Gen Z generations to gain a better understanding of their anxieties, hopes and desires. Eve then looks at how young people today soothe themselves and fulfill many of their needs through food culture, where young people overwhelmingly spend their discretionary income. 

noma - hands - photo courtesy Kunal Chandra.jpg
Absolutely the engine of dining, even fine dining now, across the board, is this generation of seemingly food-obsessed people who are willing to drive an hour and a half for a sweet taco or save up money— that my generation would have spent on cocaine— to go to Le Bernardin.
— Anthony Bourdain, A Taste of Generation Yum

*Photo by Kunal Chandra

Who is Eve?

Eve Turow Paul is the author of A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food. Publications around the world have written about the book, including Bon Appétit, The Atlantic, Civil Eats, Walla in Israel and Slate in France. TV and radio shows around the world—in Spain, Australia, Canada and more—have dedicated airtime to the topic. In Generation Yum, Eve investigates the driving forces behind the Millennial generation's obsession with food.

Eve formerly worked for New York Times contributor and cookbook author Mark Bittman. Her writing has appeared in a number of publications including The Chicago Tribune, Plate, The Village Voice, on The Atlantic, Refinery29, Huffington Post and more. She is a contributor at


Help businesses and brands strengthen relationships with the Millennial Generation and Generation Z by shaping positive change in food.

Solve for young citizens' wellbeing through a healthy ecosystem of food production, consumption and access.

What is Eve working on?

With rapid changes in technology, the experience of growing up in America has never been more unique. Today, Eve is researching Generation Z—those born after the touchscreen—to learn how technology influences their social lives, how they see their own places in the world, their long-term outlooks and of course, their relationships to food.