I work to deepen an audience's understanding of the impact of current events (COVID-19, the Digital Age, climate crisis, etc) on the human experience (with a strong focus on Millennial + Generation Z markets) from a psychological, emotional perspective, and bring to light how changing wants and needs influence your business.

DESCRIPTION

Through customized speaking engagements, I utilize more than a decade of research to walk attendees through the ways current events impact the ways people choose to spend their discretionary time and income. Presentations focus on the “why” behind today’s biggest food and lifestyle trends and are customized to each audience and event.

PROCESS

I hold a preliminary phone call to determine length of engagement, audience, and key themes, and a second phone call to review a draft presentation and provide feedback.

WHAT YOU GET

These learnings allow brands to better anticipate future trends, pinpoint the deep wants and needs of their consumer base, and therefore create products, brands, and campaigns that improve consumers' well-being and meet their innate needs and intrinsic motivations.

Whether it’s conducting original insights research, developing a new product, or assessing the future strategy of your organization, I can provide ongoing counsel for teams small and large, to keep human truths front-and center. With this work, I bring my decade plus of original, global, research to bare by providing clients with landscape analyses, content reviews, strategy reviews, participating in ideation sessions, brand development, and more.

DESCRIPTION

Think of me as an additional team member, there to bring the conversation and focus back to your market, their true needs, and how you can best deliver. I work with companies as an advisor for ongoing projects, providing feedback, edits and brainstorming. I serve as an expert for several agencies including Woods for Trees, Group SJR, BrainReserve, Kantar Futures, Added Value, Gemic and more.

PROCESS

The process is bespoke to each client’s unique needs, budgets, and timelines.

WHAT YOU GET

An entirely unique perspective on human behavior and modern culture, linking together themes of social justice, mental health, climate change, well-being, and food trends, that can bolster your work’s relevance, impact, and efficacy.

With FCL, we run workshops, research sprints, develop programs and toolkits to support the climate-smart food movement.