I work to deepen an audience's understanding of the Millennial + Gen Z markets from a psychological, emotional perspective, and bring to light how changing wants and needs influence your business.
Through customized speaking engagements, I educate my audience on the importance of 4 key pillars and review the culmination of 6 years (and counting) of journalistic research.
I hold a preliminary phone call to determine length of engagement, audience and key themes, and a second phone call to review a draft presentation and provide feedback.
What You Get
These learnings allow brands to better anticipate future trends, pinpoint the deep wants and needs of their consumer base, and therefore create products, brands, and campaigns that improve consumers' wellbeing.
I know youth culture. You know your business. Workshops allow us to combine our areas of expertise to generate actionable solutions and innovations. I work with teams to clarify brand stories and to ensure that brands are meeting market needs.
Building on the strategic framing of my 4 key pillars, paired with your team's expertise, I lead groups through Human-Centered Design exercises that help us ideate and prototype concepts for branding, marketing, packaging, and more.
In a one-day workshop, together, we will challenge your current thinking and generate new ideations that fulfill target needs and bolster business goals.
What You Get
I will produce a recap of your key insights, take aways, and ideas, and will be available as a continued resource for advising following the session. Teams will leave a workshop with multiple ideations to prototype and put into action.
Post-workshop, I offer connection to additional partners for specific services and experiences facilitation
I provide ongoing feedback for teams small and large, to keep the customer focus front-and center. I am also able to craft custom excursions and panels to showcase relevant start-ups, entrepreneurs or cultural experiences.
Think of me as an additional team member, there to bring the conversation and focus back to your market, their true needs, and how you can best deliver. I work with companies as an advisor for ongoing projects, providing feedback, edits and brainstorming. I serve as an expert for several agencies including Truffle Pig, Group SJR, BrainReserve, Kantar Futures, Added Value, Gemic and more.
I often work in conjunction with the agency of record as an additional advisor who will come to every brand and campaign with an entirely unique perspective on young people and modern culture.
What You Get
A consistent expert evaluation of your work, to ensure optimal and effective strategy implementation.