Books
Hungry
Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning
WINNER OF THE 2021 Next Generation Indie Book Award for General Non-fiction!
A Taste of Generation Yum
How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food
“Absolutely the engine of dining, even fine dining now, across the board, is this generation of seemingly food-obsessed people who are willing to drive an hour and a half for a sweet taco or save up money— that my generation would have spent on cocaine— to go to Le Bernardin.”
Reports
The Hungry Study (2018) &
Still Hungry (2026)
Eve Turow-Paul, author and Millennial food culture expert, and Datassential, the food industry’s leading market research firm, teamed up to produce the Hungry Study, an original survey of 1,100 Americans across demographics. The Hungry Study digs deep into the impact of the Digital Age – and the COVID-19 pandemic – on human behavior. The results illuminate striking correlations between people’s emotional states and food behaviors, be it the connection between rates of anxiety and anti-GMO sentiments, technology use and snacking, or desires for meaning in life and interest in gardening. In this comprehensive report, discover hundreds of psychographic findings that will help you understand food culture before, during, and after the COVID-19 pandemic. Go beyond the usual consumer insights and learn about the impact of today’s world on well-being and our relationships to food.
And now, Datassential and Eve Turow-Paul have fresh 2026 data, integrating questions related to MAHA, protein, and climate concerns.
