Books
Hungry
Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning
WINNER OF THE 2021 Next Generation Indie Book Award for General Non-fiction!
A Taste of Generation Yum
How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food
“Absolutely the engine of dining, even fine dining now, across the board, is this generation of seemingly food-obsessed people who are willing to drive an hour and a half for a sweet taco or save up money— that my generation would have spent on cocaine— to go to Le Bernardin.”
Reports
Eve Turow-Paul, author and Millennial food culture expert, and Datassential, the food industry’s leading market research firm, teamed up to produce the Hungry Study, an original survey of 1,100 Americans across demographics. The Hungry Study digs deep into the impact of the Digital Age – and the COVID-19 pandemic – on human behavior. The results illuminate striking correlations between people’s emotional states and food behaviors, be it the connection between rates of anxiety and anti-GMO sentiments, technology use and snacking, or desires for meaning in life and interest in gardening. In this comprehensive report, discover hundreds of psychographic findings that will help you understand food culture before, during, and after the COVID-19 pandemic. Go beyond the usual consumer insights and learn about the impact of today’s world on well-being and our relationships to food.
In this 65-page report, you can access the proprietary framework of FCL’s 10 Best Practices for Food and Climate Communications with in-depth analysis, as well as the detailed landscape analysis—a review of current initiatives, messages, semiotics, and visuals related to food and climate issues from brands and NGOs—and findings from expert interviews with academics, members of the food and beverage and agriculture sectors, and professionals, from companies and NGOs. The report also includes content on: common mistaken assumptions in food and climate communications, the context of Millennial and Gen Z food trends, ties to social justice, the psychology of climate communications, as well as the impact of COVID-19.
How to change the way the world eats?! It's not easy! This is why Knorr created the Good Food Lab to engage with the next generation of food leaders as the future home cooks and food decision makers. Knorr, together with Food for Climate League have pulled together the insights from a two-part study with students who are passionate about food and studying at a Europe-based university that focuses on food, nutrition, and agriculture - namely Future Food Leaders.Findings from this work can help design programs that aim to make choosing and eating food that is good for people and the planet accessible, desirable, and cookable for all. While we don’t yet have all the answers, we hope that these findings will move the food industry one small step forward to shifting the masses to choose and eat good food. Take a look! Together we can change the world by changing what's on our plates.
Sustainable behavior change has gained wider attention as climate change concerns grow. Scholars have identified specific principles that should be employed when attempting to drive sustainable behavior change. In this report, Food for Climate League synthesize the insights from this body of research into a collection of Best Practices for Sustainable Behavior Change.
