“What is it that we are so hungry for?” asks author Eve Turow-Paul in her newly released book Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning. Similar to The Hartman Group’s long-standing quest to understand food culture and “the why behind the buy,” Turow-Paul “decided to look into the ‘why’ behind my own behavior and that of the people around me.”
Her search soon morphed into an in-depth, global examination of what the Digital Generation (now food-obsessed — but why?) is really looking for. Intrigued by her inquisitive, investigative, and ethnographic eye for detail (and far-reaching quest to plumb the depths of what drives food culture today), we reached out to the author to find out more about where food culture is and where it’s headed.
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