“I’m tasting the Dunkaroo in my mind and it is so sweet and texturally very satisfying, and it just brings me back to the playground,” says Eve Turow Paul, a consultant and author of the upcoming book Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning.
She sees the reboots of Dunkaroos and Cheez Balls as a way of tapping into a shared memory or identity, and finding community around that. Given the performative aspect of tweeting about Dunkaroos or “liking” a Facebook group calling for the return of a discontinued snack, a nostalgic food can take on an almost meme-like quality. It’s less about making informed food choices than indulging in an escapist pleasure. “You are essentially excusing yourself from your general adult worries in life,” she says. But memes aren’t necessarily appetizing.
Read More