Eve Turow-Paul, founder of the Food for Climate League, said that, although many Americans have expressed an interest in changing the way they eat toward a more plant-forward diet, “so many of us feel like we are being held back and kind of pigeonholed into a corner.
“A lot of that has to do with the framing,” she added. “One of the most basic findings that Food for Climate League had early on in our research is that so often plant-based meals are framed in the negative. … So often we read the menu description and it's all about what's not in the dish, so you don't really know what it is that you're eating.”
She said meatless items also are often framed as being substitutes for the real thing, “instead of just celebrating all of the plant-based dishes that there are out there in the world.”
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